This depends on many factors, including your desire for change, your discipline to use the recordings, and your ability to relax and allow changes to occur. Many customers report changes in as little as a week, some within 2 to 3 weeks and others a little longer. As long as you state your intention for listening before each session, and do so in a positive and cheerful attitude, it is only a matter of time before you will notice changes.
Where permanent changes are sought, we recommend using a product every day (without any days off) for a minimum of 30 days. This is roughly the time it takes for the brain to rewire itself, or to put it more plainly, to adapt to new patterns of thought and/or behavior.
If, however, you have been using a product for some time and still haven’t noticed any changes – don’t give up! Instead, try changing the time and location of your listening sessions to see if that helps; sometimes, certain places (i.e. a favorite old armchair or a warm comfortable bed) can trigger certain physiological responses which can delay progress.